Vienna Insurance Group has commissioned artists to transform the headquarters into an ?Art Tower? since 2006, but this year is the first the company has asked a foreign artist to undertake the challenge. Fehér responded with a work called ?Society?.
?Fehér?s commission is a reflection of the Group?s dedication to promoting cross-border cultural exchange. It is also intended to underline our close links with the whole of Central and Eastern Europe. His work is an expression of friendship and togetherness ? values that are central to us as insurers,? said CEO Günter Geyer.
?In creating the work, I have attempted to find an abstract formal system that could characterise any decade from the 1950s to the 1990s and is also relevant to the present day. The figures represented in Society are permeated by light, air and the historical background ? chiefly of Central and Eastern Europe ? in which they exist. The robust architecture of the Ringturm provides the geometric foundation for this motif. My feeling is that this dreamlike, but nonetheless real composition complements the aura of calm projected by the Ringturm,? said Fehér of the work.
Photo: Imre Diósi / pepitamagazin.hu
