The acquisition will reinforce Sony Music Entertainment Magyarorszag's ability to tie in new music albums and other products with musical tours and concerts, Lawrie said.
?ShowTime is one of Hungary?s best known brands, a company that has become the synonym for quality concert organisation over the years. We are extremely glad that we can build on ShowTime?s professional skills and experiences, and rely on its reputation and system of relations. As a result, we can expand our activities and offer new opportunities to artists and music lovers,? he said.
ShowTime has organised concerts in Hungary by The Rolling Stones, Bon Jovi, Britney Spears and Sting. Other acts for whom it is organising appearances include Rod Stewart, Jerry Lee Lewis and Seal.
?ShowTime is extremely glad that it can join forces with the legendary Sony Music Entertainment company. We believe that this merger will help us become pioneers in Hungary?s music industry,? said ShowTime group managing director Márton Brády.
