Pécs Launches Campaign to Promote 2010

The campaign, with the slogan Destination Pécs - Let's Go!, launched in Budapest's West End City Centre on December 9. There, popular Hungarian artists and emcees entertained an audience and helped people interested in the Pécs2010 programme sign up to receive a newsletter about upcoming events.

"Even though I was born in Budapest I love Pécs and I would like to send the message to everyone to go to Pécs in 2010 and discover the 1000 faces of culture and of the city that is as colourful as next year will be," said the well-known Hungarian personality András Stohl, who is an emcee for Destination Pécs - Let's Go!.

In addition to the newsletter, people who sign up for Destination Pécs - Let's Go! during the nearly two-month long national campaign at theatres, universities, public spaces and hypermarkets get a "passport" that gives them different discounts each month when they take part in a Pécs2010.

Until the end of 2010 the organisers will also draw the name one person each month to whom to present free weekend accommodations for two in the city.

"Based on the experience of these first few days it can be said that there is huge interest in the Pécs2010 programme. People continuously sign up at the information points, and already many more people have given their e-mail addresses than anticipated," said Rita Rubovszky, managing director of Hungarofest.

"The aim of the "passport" campaign is to get a public who come and visit Pécs several different times during next year for different unique programmes," said managing director of the Pécs2010 Management Centre Csaba Ruzsa.

 

Source: Hungarian News Agency (MTI)