The talk was organised by Filmklik.hu, which specialises in VOD, and hosted by Budapest's Művész Cinema.
Bognár noted that home viewing accounts for a growing share of film revenue. Box office receipts account for just 18 percent of revenue, while video sales and rentals account for 40 percent and television rights for another 40 percent. VOD generates about 2 percent.
Török said the more people that watch films the better, but he expressed concern about copyright infringement, even sharing a story of a trip abroad where he found pirated copies of his own work.
Durst said he had a preference for celluloid, noting that "film has a smell", but he conceded that stock can be prohibitively expensive for filmmakers.
Török noted that he placed more trust in celluloid than in digital media with regard to preserving a film. Mundruczó agreed, citing the higher quality of chemical compared to digital media.
Filmklikk.hu offers customers films via streaming video for HUF 750 per film and sells a download that can be burned to disc for HUF 1,590 per film. Most of the films the site offers are distributed by Budapest Film.
Filmklikk.hu is not the only one in Hungary turning to digital media. Hungary's National Film Archive plans to set up a portal containing digitised versions of all of the old Hungarian classics available for viewing with a click of the mouse.
Source: port.hu
